‘Mrida’ in Sanskrit means ‘Soil’. And that, in a single word encapsulates what we stand for. We work at the ground level, close to the soil. Our work is directed mainly at the Base of the Pyramid (BOP) – our core customers. Our product offerings emanate, literally as well as figuratively, from the soil. As they say, “We come from the Soil. And we will ultimately go back to it”. Well – Mrida as a business, is inspired by the soil…..!
Our logo – a plant beginning to take root – also reflects the Mrida philosophy. The color green is symbolic of the eco friendly, vibrant and ethical businesses that the group seeks to bring to life. The bud represents the fruits of our efforts, and would soon blossom into life as the business evolves and grows.
Each Mrida business entity – Mrida Renergy & Development (P) Ltd., Mrida Greens & Organics Pvt. Ltd. and other upcoming businesses, represents business models designed to create win-win situations across the spectrum of their association. We work at the ground level (BOP), but dream big and aim high.
India is our base but our ultimate objective is to become a global entity. At Mrida, we have embarked upon a journey – one that we firmly believe must be as enjoyable and stimulating as the destination itself. Over time, we hope to generate a mission, a movement of individuals and organizations joining us on this journey.
Our Vision is to promote vibrant, respected and ethical business organizations that spread happiness, good cheer and well-being, even as they seek to empower, uplift and benefit society at large.
Mrida represents financially viable business models that are sustainable and scalable – businesses that not only generate wealth, but disseminate it across the spectrum – ‘Virtuous Circles’ that feed upon themselves, becoming bigger and stronger as they go along.
We are a bunch of passionate individuals seeking to build a cohesive, empowered and self motivated team. A team that believes in thinking out of the box and venturing into uncharted territories to create new paths, to kindle something extraordinary, to enjoy the journey, and to do some great things together.
An Engineer and an MBA from IIM Calcutta, Arun has 30 years of cross functional, diverse business experience covering Automotive Components, FMCG, Building & Construction and IT, in start-up, stable, high growth and turnaround situations, including 12 years at the leadership/CEO/Board levels. As an independent consultant, he was associated with organizations such as Hindustan Unilever, the United Nations Food & Agriculture Organization, and the Minda Group. At Mrida, Arun divides his time between the two businesses, leveraging on his past experience, and his passion to build a charged, self motivated team and a socially relevant business
A B.Com. from Delhi University and an MBA from ITM, Mumbai, Manoj has a proven track record and more than 26 years of varied experience in Supply Chain, Warehousing, Distribution and Customer Service. An innovative, results driven professional with exemplary team management, planning and execution skills, Manoj brings to the table, rich experience with organizations like the Future Group (Pantaloon, Big Bazaar, Future Supply Chains), Nitco Tiles, Oriflame, Bausch & Lomb and Camphor & Allied Products. Manoj spearheads the Agri and Medicinal Plants & Herbs business at Mrida, while providing logistics and supply chain inputs to the Group as a whole.
Gurveen Kaur Sood is a Co-founder & Director of Mrida Group. At Mrida, Gurveen focuses on Finance, HR and Women’s Empowerment Initiatives. She brings gender diversity into the operational, management as well as leadership levels within the group – a concept and practice that Mrida firmly believes in and strongly endorses.
Gurveen has a strong HR, Administration and Customer Service background. She has earlier spent more that a decade working with organizations such as Fortis Healthcare, Avon Cosmetics and the Bhilwara Group in various capacities.
A Commerce Graduate from Delhi University and a Masters in Finance and Marketing from ITS Ghaziabad, Rahul has six years of wide ranging experience in Project Management, Corporate Strategy, Business Modeling and Operations. As Manager – Corporate Finance and Strategy at Mrida, Rahul is responsible for Group level Financial/Business Modeling, Project Management, Business Plan preparation and reviews, liaison with Funding Agencies, Internal Audit and Digital Media related initiatives.
A M.Sc. from CSJM University Kanpur in 1995. Shailendra has 18 years of rich experience in Production Management, Quality Control, Projects and Supply chain. He was worked with corporates like Sanat Product Ltd., a unit of Dabur India Ltd, Blueberry Agro and executed projects for erection of extraction units from concept to completion stage.
Shailendra is responsible for managing the production & quality and has a very good track record as the products which made under his leadership holds best quality product with no failure at least once.
Mrida has partnered with leading business houses, such as Infrastructure Leasing & Financial Services Ltd. (IL&FS), Rockman Industries, Reliance Foundation, Mahindra & Mahindra Group and AG Industries (Hero Motors Group) for integrated Corporate Social Responsibility (CSR) initiatives, and is currently engaged in active discussions with other corporates in this regard.