About Us

‘Mrida’ in Sanskrit means ‘Soil’, which in a single word encapsulates what we stand for. We work at the ground level, close to the soil. Our efforts mobilize the base of the pyramid —our core customers. Our product offerings emanate from the soil. As the saying goes, “We come from the soil. And we will ultimately go back to it.” Mrida as a business is inspired by the soil.

Our Vision is to promote vibrant business organizations that spread happiness, good cheer, and well-being, even as they empower and upliftsociety at large. Each Mrida business is designed to benefit all stakeholders, from small and marginal farmers, rural artisans and womenfolk, to the consumers of our all-natural, healthy products and buyers of our handicrafts.

Although we work at the base of the pyramid, we dream big and aim high. India is our base, but our ultimate objective is to become a global entity. Our business models are as scalable as they are financially viable. At Mrida, we have embarked on a journey—one we believe must be as enjoyable as the destination itself.

Our logo—a plant beginning to take root—also reflects the Mrida philosophy. The bud represents the fruits of our efforts, evolving and blossoming as the business grows.The color green symbolizes clean energy and the sustainable and ethical businesses the group seeks to bring to life.


We are a group of passionate, empowered, and motivated individuals seeking to build a team that strives to think outside the box, to venture into uncharted territory, to kindle something extraordinary, and to do great work together.

Arun Nagpal

An Engineer and an MBA from IIM Calcutta, Arun has 30 years of cross functional, diverse business experience covering Automotive Components, FMCG, Building & Construction and IT, in start-up, stable, high growth and turnaround situations, including 12 years at the leadership/CEO/Board levels. As an independent consultant, he was associated with organizations such as Hindustan Unilever, the United Nations Food & Agriculture Organization, and the Minda Group. At Mrida, Arun divides his time between the two businesses, leveraging on his past experience, and his passion to build a charged, self motivated team and a socially relevant business

Manoj Khanna

A B.Com. from Delhi University and an MBA from ITM, Mumbai, Manoj has a proven track record and more than 26 years of varied experience in Supply Chain, Warehousing, Distribution and Customer Service. An innovative, results driven professional with exemplary team management, planning and execution skills, Manoj brings to the table, rich experience with organizations like the Future Group (Pantaloon, Big Bazaar, Future Supply Chains), Nitco Tiles, Oriflame, Bausch & Lomb and Camphor & Allied Products. Manoj spearheads the Agri and Medicinal Plants & Herbs business at Mrida, while providing logistics and supply chain inputs to the Group as a whole.

Gurveen Kaur Sood

Gurveen Kaur Sood is a Co-founder & Director of Mrida Group. At Mrida, Gurveen focuses on Finance, HR and Women’s Empowerment Initiatives. She brings gender diversity into the operational, management as well as leadership levels within the group – a concept and practice that Mrida firmly believes in and strongly endorses.
Gurveen has a strong HR, Administration and Customer Service background. She has earlier spent more that a decade working with organizations such as Fortis Healthcare, Avon Cosmetics and the Bhilwara Group in various capacities.

Iksha Chhabra

Iksha is a Post Graduate in Food and Nutrition with a Diploma in Management. Her experience of over 17 years covers food related technical R&D, education and training. She has also handled diverse projects in the development sector related to entrepreneurship development, product innovations, and sustainable livelihoods. She has several publications in scientific journals to her credit, and has authored several academic manuals at the Post Graduate level. She is also an active member of several professional Associations related to her fields of work.

As Brand Custodian for Mrida’s Earthspired range, Iksha has been instrumental in developing the complete range of millet and amaranth based products from concept to execution – this includes design, coordination and monitoring of all aspects of the product range including selection of manufacturing facilities, supply chain, processes, operating procedures and regulatory compliances.

Shailendra Kumar Awasthi

A M.Sc. from CSJM University Kanpur in 1995. Shailendra has 18 years of rich experience in Production Management, Quality Control, Projects and Supply chain. He was worked with corporates like Sanat Product Ltd., a unit of Dabur India Ltd, Blueberry Agro and executed projects for erection of extraction units from concept to completion stage.
Shailendra is responsible for managing the production & quality and has a very good track record as the products which made under his leadership holds best quality product with no failure at least once.

Rahul Gupta

A Commerce Graduate from Delhi University and a Masters in Finance and Marketing from ITS Ghaziabad, Rahul has six years of wide ranging experience in Project Management, Corporate Strategy, Business Modeling and Operations. As Manager – Corporate Finance and Strategy at Mrida, Rahul is responsible for Group level Financial/Business Modeling, Project Management, Business Plan preparation and reviews, liaison with Funding Agencies, Internal Audit and Digital Media related initiatives.