HEART 'N' SOIL
Mrida works in remote rural areas, using agriculture, energy access, skill development, health and related interventions as entry point development triggers. As a systems integrator and a catalyst, we then use these triggers to facilitate community engagement, livelihoods, women’s empowerment, education and so on, leading to all-around development.
Building on the Corporate background and experience of our promoters, the objective is to bring the same discipline and the financial rigor of the business world into the development sector, showcasing business led social impact that is sustainable and scalable. Through its Section 8 (not-for-profit company), the Mrida Heart ‘N Soil Foundation, Mrida partners with corporate entities to develop and implement customized, integrated Corporate Social Responsibility (CSR) initiatives. The focus is again on a ‘business approach’ – treating CSR funds as ‘investments’, with quantified impact assessment and ROI calculations as an integral part of every intervention.