Mrida and Rockman Industries Ltd. (A Hero Motors Group Company) teamed up to create created ‘Mission Parivartan’ to facilitate sustainable rural development and to transform lives across three villages in Panchayat Khala Teera. Starting with a household level baseline survey covering Villages Tanda Teera, Teera Tongiya and Khala Teera that helped identify the real needs therein, Rockman and Mrida worked closely together to initiate interventions in areas such as education, agriculture, women’s empowerment, hygiene, transportation and livelihoods, thereby transforming lives and facilitating holistic development.
A community center was constructed to serve as a hub for collaboration, local events and functions, for livelihood generation activities, training programs, and so on. The initial funds for the center were provided as part of Rockman’s CSR initiative, with the villagers committing to raise funds for routine maintenance, ongoing activities and future expansion. A solar powered E-Hub was provided to the Panchayat to facilitate education, entertainment and e-commerce facilities across the 3 villages. Solar LED Streetlights were installed at vantage points in the three villages, allowing residents to engage in community activities during the evenings and also navigate the night with ease.
A battery powered E-Rickshaw was procured for the Panchayat and pressed into service, providing employment for a local Village Level Entrepreneur (VLE), and much needed transportation facilities for students and working women from the village, apart from routine daily use.
Women were educated about the opportunities available through initiatives such as self help groups to provide employment and women’s empowerment opportunities in areas such as stitching, candle making and so on. Training and other infrastructure were provide to set up and support a stitching centre to provide local services apart from uniforms for Rockman employees.
Starting with Mrida playing a catalyst role in bringing together Rockman employees, the villagers themselves, and a Village Development Committee under the ‘Mission Parivartan’ umbrella, the initiative was subsequently handed over to the villagers and to a team at Rockman for sustaining, and subsequently taking the Mission to the next level.